I recently had the opportunity to appear on Azerbaijani public television’s “Morning Show” to discuss the escalating challenges of manipulation in business and politics. During the live segment, we delved into how evolving technologies, particularly the internet and artificial intelligence, are reshaping manipulative practices.
I emphasized the crucial role of communications specialists in combating manipulation. These professionals assist businesses and political figures in developing strategies to identify and resist manipulative tactics, thereby protecting decision-making processes from undue influence.
Information security, PR, and communication specialists are at the forefront of this battle, crafting sophisticated strategies and tools to understand and counteract manipulative practices. Their expertise helps safeguard the integrity of information and plays a pivotal role in shaping transparent, ethical communication channels across various sectors.

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